sign up

Start receiving my free newsletter and updates!

Three Benefits of using Social Media with your online course

Your students are signed up and the fees have been paid.  The lessons are about to start and you and your members are going to conquer the world behind that paid wall.  Within the confines of the membership site you are going to engage and connect with others, dazzle them with your content and knowledge.

You are going to be brilliant.

But hidden.  Hidden behind the membership site.  Your members will be hidden as well, and we won’t know what great work is being done.

And your site?  Gone.  All that will be left is a “Sorry you missed out. Give me your email address and I will tell you when I start talking about it again”

What a waste.

Why should you bring your course out into the public 

1.  Great for Learning

Students learn best when they use in an online environment they feel comfortable with, using tools that are familiar to them.  So if your members are prolific on Twitter then have a Twitter Chat.  Of if they are early adopters of Google + then let them hang out in groups there.

Survey your students and find out where they hang out online and then see if you can use those tools in your learning.

 2.  Promotes you and your course

How are you going to show others that you are a great teacher, and that your students love your course?  Sure, you could use testimonials.  But what is more powerful is seeing teaching in action.  By bringing learning out from behind the paid wall you are giving real examples of learning – which is the most powerful selling point.

 3.  Good SEO Strategy

SEO 101 states that the best way to be ranked higher in search engines is to have more popular sites link to your site (or in this case, course).  Well Social Media Sites are some of the most popular sites.  If you were to have your course mentioned, or even have it’s own profile, on Facebook, Twitter, Google +, You Tube, Flickr and Linked In you will go a long way to building strong backlinks to your course.

So now you know the benefits you probably want to ask me the following questions:

  • When do you use Social Media?
  • What tools should you use?
  • And how should you use Social Media?

Well that is for another post.

Can you see any other benefits for using Social Media? Let’s chat below.

Post to Twitter Post to Facebook Post to LinkedIn

Bring out the Welcome Mat and greet Your People at the door.

Joining a new community can be scary.  You are unsure of the social rules and the pecking order.  You are wondering if you will connect with others and if people will appreciate your thoughts or ideas.

You are wondering if you will fit in.

Common advice is to listen, watch and participate.  Sure, definitely do that.  Make a comment on a blog.  Follow a bunch of cool people.  Tweet an answer.  Ask a question on a Facebook page.  Join a forum and right your introduction.

The strategy is a good one.  And we have all been there.  We use this strategy to connect with others and hopefully draw people back to our blog. 

But sometimes I wonder where the leader is in this equation.  And do they put out the welcome mat?

The New Kid at School

Being the new student at a school is scary.  Not fun at all.  Exactly like what I mentioned in the first paragraph.  And the advice is normally the same – listen, watch and participate.

But in a school situation you are not alone.  Hopefully, you have a school that welcomes you, a teacher that helps you, and a group of students that will guide you.  Ways in which schools welcome new families and students are:

  • Making sure they have everything they need before turning up on the first day
  • Meeting the new family + walking student to new classroom
  • Teacher welcoming student to class
  • Teacher pairing student with a buddy
  • Introducing the new student and family to school community – via newsletter, assembly
  • Teacher modifying expectations in the first couple of weeks while student settles into class.

Schools and teachers know that a new student can’t just walk into a new school and be able to make friends, understand the expectations and get A’s without support.

The same should apply online.

The Online Welcome Mat

Every online hub needs a welcome mat and a strategy.  A place and intent to welcome and support all new members.  If you are hoping to connect with you people then you need to lead them.  You need to set the tone on your blog or membership course that new members are welcome.

Providing an online space on a forum for introductions and a place for comments on your blog is a start.  But you, the leader, needs to show up and interact with your people, especially the new ones.

Some ideas are:

  • Blogs – if you notice a new commenter, make a comment on their comment or even on their blog
  • Twitter – Welcome new members of your membership site on Twitter
  • Facebook Page – Welcome new members, answer a question, mention new people in wall post
  • Forum – Take the time to say G’day, answer a question. 
  • Ecourses / Membership Site –Write an email to each new sign-up (not an auto-responder – a real email)

Yes this takes time.  But it is important time.  And it will show your new reader or member that the spotlight is going to be on them, not you and your content.  Straight up you are showing everyone that people matter.

And that is really what engagement and teaching is all about.

What are some personable ways you welcome people to your online hub?

Post to Twitter Post to Facebook Post to LinkedIn

Instructional Designer or Teacher of Teachable Moments

Don’t you just love terminology! That corporate mumbo jumbo speak.  Not me.

But for the sake of this post I need to get some jargon out of the way.  To never be used again.

In the world of big business I am Instructional Designer.

In that role I help subject matter experts (person teaching the course, person with most knowledge) create content that is easy to learn.  I would explain to the technical expert (computer ninga)  how I wanted the online space designed.  And I would spend time writing activities to get learners to understand and remember the content.   I would be in charge or instruction.

But I don’t want to be an Instructional Designer?

One: No one knows what the term means.

                Two: As a teacher I do more than just instruct.  So much more.

Three:  I don’t design but transform.  Transform the course and the teacher.

Instead I like to think of myself as a teacher of a teachable moments.

Teachable moment:  thought, action or decision designed to get learners thinking and doing.

I teach coaches, businesses, bloggers and consultants how to create an online ecourses that:

  • Provides the very best content written for different learning styles and abilities
  • Is just perfect for their learners
  • Includes plenty of activities that gets learners using the knowledge for their needs
  • Has multiple opportunities for learners to connect with each other and the teacher/s
  • Is written in an easy to read and follow format
  • Uses multiple online networks to facilitate community spirit like Facebook, Twitter, Forums
  • Has plenty of opportunity for learners to reflect
  • Involves the teacher turning up and being involved with their students – supporting, guiding, caring, changing and growing with the students

I also give advice on:

  • Supporting all types of learners – beginners, immediate and advanced
  • Staying motivated
  • What to do when your learners don’t seem to be doing what you want them to do
  • How to change a course or your teaching style during a course

 

By teaching others how to infuse teachable moments into their courses I am also transforming the teacher.

I also transform the way ecourse creators think about their role.  They are not subject specialists of a niche market.  (Note soulless mumbo jumbo speak again)

They are teachers interested is providing valuable content, opportunity for learners to grow, to improve and develop because of carefully designed action activities.  They create a community of learning and are also involved in that community.

Hi! My name is Ainslie Hunter and I transform ecourses (and people) from knowledge overload into vibrant communities of action and learning.

Forever a teacher and learner.  More than an Instructional Designer.

Post to Twitter Post to Facebook Post to LinkedIn