Your students are signed up and the fees have been paid. The lessons are about to start and you and your members are going to conquer the world behind that paid wall. Within the confines of the membership site you are going to engage and connect with others, dazzle them with your content and knowledge.
You are going to be brilliant.
But hidden. Hidden behind the membership site. Your members will be hidden as well, and we won’t know what great work is being done.
And your site? Gone. All that will be left is a “Sorry you missed out. Give me your email address and I will tell you when I start talking about it again”
What a waste.
Why should you bring your course out into the public
1. Great for Learning
Students learn best when they use in an online environment they feel comfortable with, using tools that are familiar to them. So if your members are prolific on Twitter then have a Twitter Chat. Of if they are early adopters of Google + then let them hang out in groups there.
Survey your students and find out where they hang out online and then see if you can use those tools in your learning.
2. Promotes you and your course
How are you going to show others that you are a great teacher, and that your students love your course? Sure, you could use testimonials. But what is more powerful is seeing teaching in action. By bringing learning out from behind the paid wall you are giving real examples of learning – which is the most powerful selling point.
3. Good SEO Strategy
SEO 101 states that the best way to be ranked higher in search engines is to have more popular sites link to your site (or in this case, course). Well Social Media Sites are some of the most popular sites. If you were to have your course mentioned, or even have it’s own profile, on Facebook, Twitter, Google +, You Tube, Flickr and Linked In you will go a long way to building strong backlinks to your course.
So now you know the benefits you probably want to ask me the following questions:
- When do you use Social Media?
- What tools should you use?
- And how should you use Social Media?
Well that is for another post.
Can you see any other benefits for using Social Media? Let’s chat below.




