In the field of Online Education there is a process called ADDIE. ADDIE is the guiding light for instructional designers like me. Following ADDIE, I start with Analysis, then Design, then Develop, then Implement and finally Evaluation.
I also yawn a lot.
The model, is old, outdated and has many flaws:
- The process is too slow – and prescriptive
- There is not enough focus on the Implementation Stage- the actual point where we see the course in action
- It assumes people work and create courses in a linear fashion – I don’t and neither do my clients
My main concern with ADDIE is this: It doesn’t take into consideration that there is a new breed of online course creators.
The Online Entrepreneur.
You want a Business Model, not an Education Model
You are reading this site because you want to incorporate an online course into your business. You see a need for education in your field. You have the expertise and the means to seize that opportunity and make a profit.
You want help creating a superior online education course.
And you want a project manager who can offer advice on how to test, market and promote the course in the online space.
Enter the Lean Start Up by Eric Ries
The Lean Start Up is method that:
“teaches you how to drive a startup – how to steer, when to turn, and when to persevere-
and grow a business with maximum acceleration.”
And it is now the model I use with all my clients because:
- Both the client and I see the potential course for what it really is – A Start-Up
- Allows for clients to develop their entrepreneurial vision for the course and business
- Promotes a Management Vision where the course is viewed within the business, not as a separate venture
- Focuses on continued learning and measurement
The Lean Start Up is a three step process: Build, Measure and Learn
This is where I work with the client to create what Eric calls a “minimal viable product’. You see we can’t predict how consumers or students will perceive a course until we see it in action. And no one, especially entrepreneurs, want to waste their time building a course that isn’t profitable.
Once the course is in the hands of the consumer I work with the client to measure its effectiveness. We look at:
- How they complete the activities
- What they say in the forums about the content
- Whether they apply the new knowledge and skills to their own lives
This is where we look at all the information and decide what needs to change or stay the same. And this is the part that set’s my
client’s courses apart from any on the market. Our courses are in a constant state of change and improvement.
The Lean Start Up reminds us to ask the question: Should we Pivot of Persevere?
Throughout this process there will be times when a client and I sit together to determine whether we should ‘pivot or persevere’. Pivot involves reassessing the strategy and moving in another direction, persevere involves staying the course.
To me, this is why the Lean Start Up is a successful model. Because it constantly reminds up to look at the data and realign our strategy to what it is really telling us.
Reis states “At its heart, a startup is a catalyst that transforms ideas into products.”
That is what I do here at Courses That Matter. I turn your ideas into online courses. Online courses built from the best online education and business models. Courses that are passionate and profitable. Courses that Matter.
What are your thoughts? Have you read The Lean Start Up? Do you use a plan to create your online courses?